Demand Gen: Content vs. Context Webinar
Content or Context? What’s Really Driving Demand? Content marketing accounts for more than 26 percent of total marketing budgets annually, according to Junta42 and MarketingProfs. Yet 60% of marketers have serious doubts about its ROI and think its ineffective. How is content marketing working for you? Are you afraid you’ll fail if you don’t produce enough webinars, white papers, videos, podcasts, case studies, Tweets, or solution sheets? Don’t be. There’s another approach that’s delivering much stronger results. Find out how companies like yours are driving more demand by focusing on context as opposed to content. |
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